In the case of cyberbullying, this project addresses the perceived differences between the victim and the unconscious participant, building empathic bridges.

SPACE FOR ‘LIKES’, using the physical process of red-painting heart-shaped stamped balls hitting the message wall, simulates the act of people casually liking others on social media, and places the behavioural causality in the same but space through the bouncing of the balls. Empathy can be easily generated when the participants' perspective is transformed into that of the victim. 


Cyberbullying, which is mainly characterised by group sex, has always been a major problem for young people growing up. Through research, it has been found that victims often believe that those likes and replies on social media from people they know or do not know indicate that these people are part of this bullying group. However, for some interactors of speech, they usually believe that they are simply interacting with familiar friends without realising whether their behaviour will have a negative impact on strangers.
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I found from the previous research that many people do not consider themselves to be involved in harmful bullying. If they don’t think they were bulling other, then it will be difficult to find the right people to interview. So I wanted to design a controlled experiment to test people's conscious decision to the same thing, versus their unconscious behaviour in the presence of someone they know well who is leading the way.

The Milgram experiment  is one of the most famous experiments for conscious and unconscious following behaviour.  Mimicking this experiment, a virtual scenario is designed to test the true reactions of uninformed participants. I decided to design a story about two people having a conflict, see it from the perspective of one of them, and post one-sided attitudes and statements on social media to observe the reactions of friends on social media.
· when attitudes were released
· after tell the story objectively
Tell the story objectively, including the situations and attitudes of both sides. When people know it's a virtual story and I'm not a party to it. Re-consider this situation.

People are capable of independent judgement, it's just that on social media people see one-sided and personal information, they are used to agreeing with their friends and don't directly and consciously think about it independently and give feedback, to contradict their friends for others.


The malice that the bullied receive from huge groups of people on the internet is sometimes not the intentional act of the group participants, but simply unconscious following. Actions such as liking or commenting on the bully's remarks appear to the victim as their own targeting by more people, while in the eyes of the participants, whose immediate reaction is to interact with their own friends, it is difficult to realise and reflect on whether such actions are a slur and a disservice to others without external intervention.
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In the relationship diagram, the key is that the unconscious actions and the expressions of distress are blocked by the screen and are not visible to each other. So thinking critically, what if the screen blocked not the view but the attack? 

That is, replace the screen with a physical wall that bounces the attack,so that the behaviour and the pain will be on the same side of the wall, same space allowing this process of harm to be visualised.




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Project Theme: Social Concept Design / Space Design

Period: 2.2021-3.2021

Project Type: Individual